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Ethnic Media Bureau

The Bureau is an information Portal which provides a live synopsis of the ethnic media landscape in NZ, ie, the Culturally and Linguistically Diverse Communities, (CALD) providing statistics and information on each media option for each community.

An on-line automated media quoting system is also available and upon request, the support centre will provide recommendations on the most effective media options into those communities – and for each demographic, (Based on independent Govt endorsed research).

This is provided in a traditional media schedule format and can be converted into confirmed bookings, with a simple email confirmation from the client.Members/Clients of the Bureau have their own log-on to the Bureau website. Media recommendations and schedules are based on research and insights developed from decades of experience with marketing into these communities.

If you are already registered with the system, please click the “Login“ button above.

If you wish to register for the first time, please contact the Media Manager on E-mail to organise your login.


The Bureau is a product of Niche Media, which specialises in all aspects of effective communication into the ethnic markets and communities. The Bureau is endorsed by the NZ Government and is empowered to collect Govt and industry information and improve standards and ethics within the industry.

The combined resources of Niche Media and the Bureau, provides its clients, (the Government and the Advertising Agencies in NZ), with complete ethnic marketing solutions, easy access to information on 80 ethnic media companies and access to a wide ranging network of Community Ambassadors to drive the uptake of messages.

The main aim of the Bureau is to improve communications into these ethnic and niche audiences in NZ, for Clients.

The partnership that Niche Media has with the mainstream Advertising Agencies in NZ, negates the need for individual ethnic media to call on advertising agencies and allows the Bureau to conduct regular and ongoing independent research and develop community engagement systems.

• This will improve messaging,

• The uptake of information and

• The “call to action” required to improve social alignment.