Welcome to

The Bureau of Ethnic Communication


Niche Research, Marketing & Reach

Niche "Direct Community Engagement" Campaigns

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Ethnic Media Bureau

The Bureau stands as an invaluable information portal, offering a real-time and comprehensive synopsis of the ethnic media landscape in New Zealand. It is a digital gateway that connects individuals, communities, and researchers, fostering understanding, appreciation, and unity within New Zealand's multicultural society.

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At The Bureau, we recognize the immense value and potential that ethnic marketing holds in today's multicultural society. Our Support Center stands as a trusted resource, guiding businesses, government and communication organizations on their journey to effectively engage with diverse audiences, embrace cultural diversity, and drive meaningful connections that lead to long-term success.

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The Foundation

All the profits from Niche Media Ltd and the Bureau of Ethnic Communication go to the Pouwels Charitable Foundation and this supports the development of media professionals from the Māori, Pacific and Asian communities, through a Paid Scholarship, (Paid Internship program).

These candidates will receive training and university accreditation in every aspect of the media industry and in the management of the Media Bureau. These candidates will coordinate “direct community engagement”, for their communities, as “community liaison managers and play a vital role in the future direction of the company and the industry.

“No culture can live, if it attempts to be exclusive.” – Mahatma Gandhi”