The Bureau of Ethnic Media
The Bureau of Ethnic Media is owned by the Communities and governed by the Board of Trustees of the “Pouwels Charitable Foundation”.
All the profits of Niche Media and the Foundation go to supporting the Scholarship program to train Māori, Pacific & Asian candidates, to be professionals in the Media and Communications industry.
Niche Media & the Bureau are working with the industry to develop more colour and address the lack of diversity, but also to provide an opportunity for these candidates to tell their own stories.
The Bureau is a media booking hub representing over 150 ethnic media companies covering TV, radio, print and digital/social media options – across the Asian, Māori and Pacific communities in New Zealand.
The Bureau was established to improve communications into the ethnic, or “hard to reach” audiences in New Zealand and is supported by clients like the NZ Government, but managed by Niche Media Ltd, with all profits going to support the Pouwels Charitable Foundation and its Scholarship, or paid internship program for Māori, Pacific and Asian media professionals.
The Bureau provides media recommendations to clients, which are based on independent research conducted in conjunction with the NZ Government and supported by over 2 decades of experience and insights collected by Niche Media. Our clients include, the NZ Government, a large network of advertising agencies and corporate clients.
Niche Media and the Bureau also provide direct access into the communities for clients, through a network of Community Liaison Managers, (the CLM network), who are well-respected and influential members of each community. These Liaison Managers provide specialist services which improve the reach of media and develop more targeted and effective communications, which increases that “Call to Action” at a community engagement level.
Marty Pouwels
