The Ethnic Bureau
is a media hub representing over 80 ethnic media companies covering TV, radio, print and digital/social media options – across the Asian, Māori and Pacific communities in New Zealand.
The Ethnic Bureau was established to improve communications into the ethnic, or “hard to reach” audiences in New Zealand and is supported by the NZ Government, but managed by Niche Media Ltd, with all profits going to support the Pouwels Charitable Foundation and its Scholarship, or paid internship program for Māori, Pacific and Asian media professionals.
The Bureau provides media recommendations to clients, (the NZ Government, a network of advertising agencies and corporate clients), which are based on independent research conducted in conjunction with the NZ Government and supported by over 2 decades of experience and insights collected by Niche Media.
Niche Media and the Bureau also provide direct access into the communities for clients, through a network of Community Liaison Managers, (the CLM network), who are well-respected and influential members of each community. These Liaison Managers provide specialist services which improve the reach of media and develop more targeted and effective communications at a community engagement level.