Radio Apna (990 AM)


Name : Radio Apna 990AM
Year Established : 2003
Distribution : Greater Auckland Area, as far North as Whangarei and as South as Hamilton. Also available to listen to online.
Frequency : 990AM
Sections : Hindi

The main objective of Radio Apna is to provide the best in Hindi music, provide educational programs, in depth radio news, local and international and present an assortment of programs to educate the listeners.

Apna 990 is formatted as a music station, which also recognize its listeners’ traditional and cultural values. The listenership figure is estimated to be around 80,000 and the listener ship demographic includes members of the Indian, Fijian, Bangladeshi, Pakistani and Punjabi communities. Radio Apna see high levels of texts, phone calls and emails from it's many listeners responding to advertising campaigns, competitions, music requests and shout outs.


  • 16 – 60 year old / Socially aware & Family orientated / Mid to high socio economic groups.
  • Big consumers of music, entertainment, household appliances, furniture and cars.
  • Advertisers are able to wrap customized marketing plans around programming that is designed to reach a wide range of demographics within the Indian community, therefore the typical listener can range from the teenagers through to the mature adults and home makers to business minded individuals. Listenership is estimated at 15,000 – 20,000 based on the sales of receivers and internal surveys conducted.

Note: Translations into ethnic languages may be longer than the original English

Booking Contact Details:
For more in depth information, or to book media directly, please contact or phone 09 532 9780

15 secs Prime/Non prime time Mon - Sun Per spot $42.11 $52.63
30 secs Prime/Non prime time Per spot $68.42 $85.53
15 secs Prime time Any day of a week Ad Lib $50.00 $62.50
30 secs 3pm -6pm Any day of a week Ad Lib $592.11 $740.13
3 mins Prime time Any day of a week Interview/Phone In's $368.42 $460.53